Who should attend
The primary audience for this workshop is the Sales Professional working mid-market and enterprise accounts.
Prerequisites
Students should have a basic understanding of Data Center technology and security terminology.
Course Objectives
Following completion of this course, students will:
- Be able to articulate the value of a Cisco Secure DC to a customer and how that can benefit and transform a customer’s business.
- Discuss how Security and DC working together can drive efficiency within the DC
- To ensure that security is included in every Data Center deal
- Understand key buying centres and key buyers and how to engage them to successfully sell Cisco Secure DC solutions
- Understand how to differentiate Cisco solutions against the competition
- How to take a ‘business-led’ approach to selling and positioning Data Center security