<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE FL_Course SYSTEM "https://www.flane.de/dtd/fl_course095.dtd"><?xml-stylesheet type="text/xsl" href="https://portal.flane.ch/css/xml-course.xsl"?><course productid="30190" language="de" source="https://portal.flane.ch/swisscom/xml-course/training-scdna" lastchanged="2025-10-20T09:26:48+02:00" parent="https://portal.flane.ch/swisscom/xml-courses"><title>Selling Cisco DNA</title><productcode>SCDNA</productcode><vendorcode>FL</vendorcode><vendorname>Fast Lane</vendorname><fullproductcode>FL-SCDNA</fullproductcode><version>1.0</version><objective>&lt;ul&gt;
&lt;li&gt;Overview the benefits of a DNA enabled network solution.&lt;/li&gt;&lt;li&gt;Consider Software Defined Access (SDA), and Software-defined WAN (SDWAN) solutions&lt;/li&gt;&lt;li&gt;What trigger questions to ask key customer stakeholders to help qualify DNA opportunities and where the best insertion points are.&lt;/li&gt;&lt;li&gt;Strategies to overcome objections.&lt;/li&gt;&lt;li&gt;Where to find additional sales resources.&lt;/li&gt;&lt;li&gt;How to demo the highlights of a DNA solution.&lt;/li&gt;&lt;/ul&gt;</objective><outline>&lt;ul&gt;
&lt;li&gt;Cisco DNA Centre Platform overview:&lt;ul&gt;
&lt;li&gt;Cisco is delivering 360-degree extensibility of the network with more than 100 intent-based and integration API endpoints, multivendor SDKs, and adapters.&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li&gt;Consider Software Defined Access (SDA), and Software-defined WAN (SDWAN) solution architectures&lt;ul&gt;
&lt;li&gt;Cisco Secure Network Analytics (Stealthwatch)&lt;/li&gt;&lt;li&gt;Cisco ISE&lt;/li&gt;&lt;li&gt;TrustSec (SGT&amp;rsquo;s)&lt;/li&gt;&lt;li&gt;Cisco SD-WAN powered by Viptela&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li&gt;How to access and use key DNA Sales tools:&lt;ul&gt;
&lt;li&gt;Cisco IBN Readiness Planner - A sales engagement tool that helps sales and partner teams provide customers prescriptive guidance on making their network digital-ready&lt;/li&gt;&lt;li&gt;Cisco Catalyst Wireless Planning &amp;amp; Quoting Tool&lt;/li&gt;&lt;li&gt;Cisco SD-WAN Conversion Tool&lt;/li&gt;&lt;li&gt;Cisco DNA ROI Planner&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li&gt;Case-Studies examined&lt;/li&gt;&lt;li&gt;What trigger questions to ask key customer stakeholders to help qualify Cisco DNA opportunities and where the best insertion points are.&lt;/li&gt;&lt;li&gt;Strategies to overcome objections.&lt;/li&gt;&lt;li&gt;Where to find additional sales resources.&lt;/li&gt;&lt;li&gt;How to demo the highlights of a Cisco DNA solution.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Final knowledge-check: -&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Quick-fire Quiz (Slido or similar).&lt;/li&gt;&lt;/ul&gt;</outline><objective_plain>- Overview the benefits of a DNA enabled network solution.
- Consider Software Defined Access (SDA), and Software-defined WAN (SDWAN) solutions
- What trigger questions to ask key customer stakeholders to help qualify DNA opportunities and where the best insertion points are.
- Strategies to overcome objections.
- Where to find additional sales resources.
- How to demo the highlights of a DNA solution.</objective_plain><outline_plain>- Cisco DNA Centre Platform overview:
- Cisco is delivering 360-degree extensibility of the network with more than 100 intent-based and integration API endpoints, multivendor SDKs, and adapters.
- Consider Software Defined Access (SDA), and Software-defined WAN (SDWAN) solution architectures
- Cisco Secure Network Analytics (Stealthwatch)
- Cisco ISE
- TrustSec (SGT’s)
- Cisco SD-WAN powered by Viptela
- How to access and use key DNA Sales tools:
- Cisco IBN Readiness Planner - A sales engagement tool that helps sales and partner teams provide customers prescriptive guidance on making their network digital-ready
- Cisco Catalyst Wireless Planning &amp; Quoting Tool
- Cisco SD-WAN Conversion Tool
- Cisco DNA ROI Planner
- Case-Studies examined
- What trigger questions to ask key customer stakeholders to help qualify Cisco DNA opportunities and where the best insertion points are.
- Strategies to overcome objections.
- Where to find additional sales resources.
- How to demo the highlights of a Cisco DNA solution.

Final knowledge-check: -



- Quick-fire Quiz (Slido or similar).</outline_plain><duration unit="d" days="1">1 Tag</duration><miles/></course>