<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE FL_Course SYSTEM "https://www.flane.de/dtd/fl_course095.dtd"><?xml-stylesheet type="text/xsl" href="https://portal.flane.ch/css/xml-course.xsl"?><course productid="35946" language="fr" source="https://portal.flane.ch/swisscom/fr/xml-course/servicenow-csme" lastchanged="2025-05-23T02:17:46+02:00" parent="https://portal.flane.ch/swisscom/fr/xml-courses"><title>Customer Service Management Essentials</title><productcode>CSME</productcode><vendorcode>SQ</vendorcode><vendorname>ServiceNow</vendorname><fullproductcode>SQ-CSME</fullproductcode><version>1.0</version><objective>&lt;p&gt;Students learn how to perform the following activities through a mix of lectures, group 
discussions, and hands-on exercises:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Describe the Customer Service Management product in terms of features, benefits, and architecture.&lt;/li&gt;&lt;li&gt;Define essential customer service concepts and processes, including the difference between Interaction Management and Case Management and their end-to-end lifecycles.&lt;/li&gt;&lt;li&gt;Manage and administer customer data such as Consumers, Accounts, Contacts, Contracts, Entitlements, Sold Products, Install Base items, etc.&lt;/li&gt;&lt;li&gt;Address customer inquiries and resolve issues using Cases, Case Types, Case Tasks, State Flows, Escalations, Major Issue Management, etc.&lt;/li&gt;&lt;li&gt;Configure the baseline Case configuration using Case Types and Service Definitions.&lt;/li&gt;&lt;li&gt;Configure and use CSM Configurable Workspace to manage and work Cases originating from a variety of communication channels.&lt;/li&gt;&lt;li&gt;Enhance agent productivity using Advanced Work Assignment for Interactions and Cases.&lt;/li&gt;&lt;li&gt;Manage cases intelligently using Special Handing Notes and Targeted Communications.&lt;/li&gt;&lt;li&gt;Track the health of the business processes using analytics for Customer Service Management.&lt;/li&gt;&lt;/ul&gt;</objective><essentials>&lt;p&gt;Completion of the following courses is required for a successful class experience:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Welcome to ServiceNow On Demand&lt;/li&gt;&lt;li&gt;&lt;span class=&quot;cms-link-marked&quot;&gt;&lt;a class=&quot;fl-href-prod&quot; href=&quot;/swisscom/fr/course/servicenow-snaf&quot;&gt;&lt;svg role=&quot;img&quot; aria-hidden=&quot;true&quot; focusable=&quot;false&quot; data-nosnippet class=&quot;cms-linkmark&quot;&gt;&lt;use xlink:href=&quot;/css/img/icnset-linkmarks.svg#linkmark&quot;&gt;&lt;/use&gt;&lt;/svg&gt;ServiceNow Administration Fundamentals &lt;span class=&quot;fl-prod-pcode&quot;&gt;(SNAF)&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span class=&quot;cms-link-marked&quot;&gt;&lt;a class=&quot;fl-href-prod&quot; href=&quot;/swisscom/fr/course/servicenow-snpi&quot;&gt;&lt;svg role=&quot;img&quot; aria-hidden=&quot;true&quot; focusable=&quot;false&quot; data-nosnippet class=&quot;cms-linkmark&quot;&gt;&lt;use xlink:href=&quot;/css/img/icnset-linkmarks.svg#linkmark&quot;&gt;&lt;/use&gt;&lt;/svg&gt;ServiceNow Platform Implementation &lt;span class=&quot;fl-prod-pcode&quot;&gt;(SNPI)&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;</essentials><audience>&lt;p&gt;The ServiceNow Customer Service Management Essentials course is for Customers, Partners, and Employees who administer features, functions, and data associated with Customer Service Management. An attendee is a good fit for this course if they perform or advise on any of the following roles or job responsibilities:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Customer Service Management Administrator / ServiceNow System Administrator - who will be administering the applications related to the ServiceNow&amp;reg; Customer Service Management (CSM) product&lt;/li&gt;&lt;li&gt;Technical / Solution Consultants and Architects &amp;ndash; who will be configuring, developing, or supporting the applications related to the ServiceNow&amp;reg; Customer Service Management (CSM) product.&lt;/li&gt;&lt;li&gt;Project / Program / Engagement Managers &amp;ndash; who will be leading the implementation of the ServiceNow&amp;reg; Customer Service Management (CSM) product.&lt;/li&gt;&lt;/ul&gt;</audience><outline>&lt;p&gt;&lt;strong&gt;Module 1: Introduction&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Define essential concepts such as Customer Service Management, Customer, Service Provider, and Service Request Channels&lt;/li&gt;&lt;li&gt;Differentiate between a Case and an Interaction&lt;/li&gt;&lt;li&gt;Describe the CSM application architecture in terms of applications and features&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Module 2: Customers&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Define common business models such as B2B, B2C, and B2B2C&lt;/li&gt;&lt;li&gt;Extend a customer data model&lt;/li&gt;&lt;li&gt;Create and manage core customer data&lt;/li&gt;&lt;li&gt;Relate customer data to interactions, cases, and case tasks&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Module 3: Interactions&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Get skilled in Interaction Management in the CSM Configurable Workspace&lt;/li&gt;&lt;li&gt;Discuss Communication channels and differentiate between Agent Chat and Virtual Agent&lt;/li&gt;&lt;li&gt;Configure interaction routing using Advanced Work Assignment&lt;/li&gt;&lt;li&gt;Discuss Agent Affinity&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Module 4: Products and services&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Define Products and Product Models&lt;/li&gt;&lt;li&gt;Discuss Install Base management and its components - Sold Products and Install Base Items&lt;/li&gt;&lt;li&gt;View the Install Base Data Model Hierarchy&lt;/li&gt;&lt;li&gt;Discuss Install Base Industry Use Cases and implementation Best practices&lt;/li&gt;&lt;li&gt;Introduce Contracts, Entitlements, and Entitlement Workflows&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Module 5: Case&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Review the concept of Case and case initiation&lt;/li&gt;&lt;li&gt;Describe the Case Lifecycle flow&lt;/li&gt;&lt;li&gt;Recognize the importance of SLAs for improved Case management&lt;/li&gt;&lt;li&gt;Use Special Handling Notes to highlight important case details&lt;/li&gt;&lt;li&gt;Work cases in the CSM Workspace and explore CSM customizations&lt;/li&gt;&lt;li&gt;Identify the benefits of Case Types&lt;/li&gt;&lt;li&gt;Configure custom Case Types&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Module 6: Case initiation&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Discuss Case Routing and assignment and review available configuration options&lt;/li&gt;&lt;li&gt;Explore how Agent Affinity enhances Advanced Work Assignment&lt;/li&gt;&lt;li&gt;Introduce Service Definitions in the context of Case Types&lt;/li&gt;&lt;li&gt;Configure the Case Type Selector&lt;/li&gt;&lt;li&gt;Review the Email-to-Case and Service Catalog-to-Case process flows&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Module 7: Case in progress&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Define Case Tasks and use them to manage cases more efficiently&lt;/li&gt;&lt;li&gt;Get familiar with Case Task Service Definitions and how they relate to Case Types&lt;/li&gt;&lt;li&gt;Configure Blocking Tasks&lt;/li&gt;&lt;li&gt;Escalate and manage an escalated Case&lt;/li&gt;&lt;li&gt;Configure Case Summaries&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Module 8: Case resolution and closure&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Explore the Case Resolution process flow&lt;/li&gt;&lt;li&gt;Capture Case Details using Post Case Review notes&lt;/li&gt;&lt;li&gt;Configure automatic case closure&lt;/li&gt;&lt;li&gt;Generate CSM process feedback through automated surveys&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Module 9: Major Case Management and Targeted Communications&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Determine when to promote a Case into a Major Case&lt;/li&gt;&lt;li&gt;Get familiar with the structure of a Major Case&lt;/li&gt;&lt;li&gt;Manage Affected Customers using the Recipient List&lt;/li&gt;&lt;li&gt;Explore the Major Case Management process flow&lt;/li&gt;&lt;li&gt;Configure Targeted Communications&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Module 10: Metric Strategy&lt;/strong&gt;
&lt;/p&gt;
&lt;h5&gt;Objectives &lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Discuss the importance of having a Metric Strategy&lt;/li&gt;&lt;li&gt;Review and discuss best-practice CSM metrics&lt;/li&gt;&lt;li&gt;Navigate persona-based dashboards&lt;/li&gt;&lt;li&gt;Review the CSM dashboard configuration process&lt;/li&gt;&lt;li&gt;Get a quick look into analysis and metric building tools&lt;/li&gt;&lt;li&gt;Hands-on practice&lt;/li&gt;&lt;/ul&gt;</outline><objective_plain>Students learn how to perform the following activities through a mix of lectures, group 
discussions, and hands-on exercises:


- Describe the Customer Service Management product in terms of features, benefits, and architecture.
- Define essential customer service concepts and processes, including the difference between Interaction Management and Case Management and their end-to-end lifecycles.
- Manage and administer customer data such as Consumers, Accounts, Contacts, Contracts, Entitlements, Sold Products, Install Base items, etc.
- Address customer inquiries and resolve issues using Cases, Case Types, Case Tasks, State Flows, Escalations, Major Issue Management, etc.
- Configure the baseline Case configuration using Case Types and Service Definitions.
- Configure and use CSM Configurable Workspace to manage and work Cases originating from a variety of communication channels.
- Enhance agent productivity using Advanced Work Assignment for Interactions and Cases.
- Manage cases intelligently using Special Handing Notes and Targeted Communications.
- Track the health of the business processes using analytics for Customer Service Management.</objective_plain><essentials_plain>Completion of the following courses is required for a successful class experience:


- Welcome to ServiceNow On Demand
- ServiceNow Administration Fundamentals (SNAF)
- ServiceNow Platform Implementation (SNPI)</essentials_plain><audience_plain>The ServiceNow Customer Service Management Essentials course is for Customers, Partners, and Employees who administer features, functions, and data associated with Customer Service Management. An attendee is a good fit for this course if they perform or advise on any of the following roles or job responsibilities:


- Customer Service Management Administrator / ServiceNow System Administrator - who will be administering the applications related to the ServiceNow® Customer Service Management (CSM) product
- Technical / Solution Consultants and Architects – who will be configuring, developing, or supporting the applications related to the ServiceNow® Customer Service Management (CSM) product.
- Project / Program / Engagement Managers – who will be leading the implementation of the ServiceNow® Customer Service Management (CSM) product.</audience_plain><outline_plain>Module 1: Introduction


Objectives 


- Define essential concepts such as Customer Service Management, Customer, Service Provider, and Service Request Channels
- Differentiate between a Case and an Interaction
- Describe the CSM application architecture in terms of applications and features
- Hands-on practice
Module 2: Customers


Objectives 


- Define common business models such as B2B, B2C, and B2B2C
- Extend a customer data model
- Create and manage core customer data
- Relate customer data to interactions, cases, and case tasks
- Hands-on practice
Module 3: Interactions


Objectives 


- Get skilled in Interaction Management in the CSM Configurable Workspace
- Discuss Communication channels and differentiate between Agent Chat and Virtual Agent
- Configure interaction routing using Advanced Work Assignment
- Discuss Agent Affinity
- Hands-on practice
Module 4: Products and services


Objectives 


- Define Products and Product Models
- Discuss Install Base management and its components - Sold Products and Install Base Items
- View the Install Base Data Model Hierarchy
- Discuss Install Base Industry Use Cases and implementation Best practices
- Introduce Contracts, Entitlements, and Entitlement Workflows
- Hands-on practice

Module 5: Case


Objectives 


- Review the concept of Case and case initiation
- Describe the Case Lifecycle flow
- Recognize the importance of SLAs for improved Case management
- Use Special Handling Notes to highlight important case details
- Work cases in the CSM Workspace and explore CSM customizations
- Identify the benefits of Case Types
- Configure custom Case Types
- Hands-on practice
Module 6: Case initiation


Objectives 


- Discuss Case Routing and assignment and review available configuration options
- Explore how Agent Affinity enhances Advanced Work Assignment
- Introduce Service Definitions in the context of Case Types
- Configure the Case Type Selector
- Review the Email-to-Case and Service Catalog-to-Case process flows
- Hands-on practice
Module 7: Case in progress


Objectives 


- Define Case Tasks and use them to manage cases more efficiently
- Get familiar with Case Task Service Definitions and how they relate to Case Types
- Configure Blocking Tasks
- Escalate and manage an escalated Case
- Configure Case Summaries
- Hands-on practice
Module 8: Case resolution and closure


Objectives 


- Explore the Case Resolution process flow
- Capture Case Details using Post Case Review notes
- Configure automatic case closure
- Generate CSM process feedback through automated surveys
- Hands-on practice
Module 9: Major Case Management and Targeted Communications


Objectives 


- Determine when to promote a Case into a Major Case
- Get familiar with the structure of a Major Case
- Manage Affected Customers using the Recipient List
- Explore the Major Case Management process flow
- Configure Targeted Communications
- Hands-on practice
Module 10: Metric Strategy


Objectives 


- Discuss the importance of having a Metric Strategy
- Review and discuss best-practice CSM metrics
- Navigate persona-based dashboards
- Review the CSM dashboard configuration process
- Get a quick look into analysis and metric building tools
- Hands-on practice</outline_plain><duration unit="d" days="3">3 jours</duration><pricelist><price country="US" currency="USD">2700.00</price><price country="CA" currency="CAD">3725.00</price><price country="DE" currency="EUR">2538.00</price><price country="CH" currency="EUR">2538.00</price><price country="AT" currency="EUR">2538.00</price></pricelist><miles/></course>