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<!DOCTYPE FL_Course SYSTEM "https://www.flane.de/dtd/fl_course095.dtd"><?xml-stylesheet type="text/xsl" href="https://portal.flane.ch/css/xml-course.xsl"?><course productid="37203" language="fr" source="https://portal.flane.ch/swisscom/fr/xml-course/masterclass-ai4bas" lastchanged="2026-05-21T08:23:50+02:00" parent="https://portal.flane.ch/swisscom/fr/xml-courses"><title>Master Class: AI4Business – Apply and Scale AI for Busines Success</title><productcode>AI4BAS</productcode><vendorcode>MT</vendorcode><vendorname>Master Class</vendorname><fullproductcode>MT-AI4BAS</fullproductcode><version>1.0</version><objective>&lt;ul&gt;
&lt;li&gt;Understand AI fundamentals and key terminology (AI vs. ML vs. GenAI, LLMs, RAG, agents, digital twins)&lt;/li&gt;&lt;li&gt;Understand the opportunities for deploying AI in real business workflows and assess the concrete ROI&lt;/li&gt;&lt;li&gt;Learn practical fundamentals such as prompt engineering and the use of various AI applications for everyday work support in a hands-on manner&lt;/li&gt;&lt;li&gt;Implement responsible and secure AI use in daily work and apply regulatory frameworks such as the EU AI Act and GDPR&lt;/li&gt;&lt;li&gt;Build a personal AI productivity toolbox&lt;/li&gt;&lt;li&gt;Identify, evaluate, and prioritize high-value AI use cases&lt;/li&gt;&lt;li&gt;Understand the AI product lifecycle from idea to scale&lt;/li&gt;&lt;li&gt;Analyze organizational AI readiness across 6 dimensions&lt;/li&gt;&lt;li&gt;Shape leadership in the AI era and develop new team structures&lt;/li&gt;&lt;li&gt;Create and pitch an AI transformation strategy including a roadmap&lt;/li&gt;&lt;/ul&gt;</objective><essentials>&lt;p&gt;No special technical knowledge is required. An openness to new technologies and the willingness to learn AI as a business skill are sufficient.&lt;/p&gt;</essentials><audience>&lt;p&gt;Executives, product owners, change agents, and members of transformation teams who want to systematically drive AI value creation across the organization.&lt;/p&gt;</audience><contents>&lt;h5&gt;Day 1: AI Fundamentals &amp;amp; Business Understanding&lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Welcome &amp;amp; Mindset Shift: Why AI literacy is the new core competency&lt;/li&gt;&lt;li&gt;Reverse Future Walk: How AI is changing work (without replacing people)&lt;/li&gt;&lt;li&gt;AI explained clearly: AI vs. ML vs. GenAI, LLMs, RAG, agents, digital twins&lt;/li&gt;&lt;li&gt;What AI can do &amp;ndash; and what it cannot&lt;/li&gt;&lt;li&gt;Exercise: Why prompt engineering is crucial&lt;/li&gt;&lt;li&gt;AI in real business workflows: Use cases, ROI, AI vs. RPA&lt;/li&gt;&lt;li&gt;Responsible &amp;amp; secure AI: Data privacy, IP, hallucinations, bias, EU AI Act&lt;/li&gt;&lt;li&gt;Breakout: Where AI can support your own daily work&lt;/li&gt;&lt;/ul&gt;&lt;h5&gt;Day 2: Personal AI Productivity&lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Practical AI for daily work: Emails, meetings, analyses, presentations&lt;/li&gt;&lt;li&gt;Role-based prompting patterns and thinking in &amp;quot;AI Tasks&amp;quot;&lt;/li&gt;&lt;li&gt;Breakout: Teams use AI to solve their own work challenges&lt;/li&gt;&lt;li&gt;Storytelling &amp;amp; communication with AI: Presentations, pitches, storylines&lt;/li&gt;&lt;li&gt;Building a personal AI productivity toolbox (prompt/skill library, workflow setup)&lt;/li&gt;&lt;/ul&gt;&lt;h5&gt;Day 3: From Ideas to Impactful AI Use Cases&lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;AI use case strategy: What makes a good use case (value, feasibility, risk)&lt;/li&gt;&lt;li&gt;Use case checklist: Business value, data quality, regulation &amp;amp; ethics&lt;/li&gt;&lt;li&gt;AI product lifecycle: From idea &amp;rarr; PoC &amp;rarr; MVP &amp;rarr; product &amp;rarr; scaling&lt;/li&gt;&lt;li&gt;Methods deep dive: AI Innovation Sprint, AI Use Case Canvas&lt;/li&gt;&lt;li&gt;Breakout: Teams develop real AI use cases for their organization&lt;/li&gt;&lt;/ul&gt;&lt;h5&gt;Day 4: Scale AI &amp;amp; organizational AI readiness&lt;/h5&gt;&lt;ul&gt;
&lt;li&gt;Organizational AI readiness: The 6 AI readiness dimensions, AI operating model&lt;/li&gt;&lt;li&gt;Defining roles, governance, and responsibilities&lt;/li&gt;&lt;li&gt;AI transformation: Good practices &amp;amp; lessons learned&lt;/li&gt;&lt;li&gt;Breakout: AI Readiness Quick Check + designing the transformation roadmap&lt;/li&gt;&lt;li&gt;Future of Work with AI: Modern leadership skills, new hybrid human-AI team structures&lt;/li&gt;&lt;li&gt;Final Capstone: Elevator pitch AI transformation strategy&lt;/li&gt;&lt;/ul&gt;</contents><objective_plain>- Understand AI fundamentals and key terminology (AI vs. ML vs. GenAI, LLMs, RAG, agents, digital twins)
- Understand the opportunities for deploying AI in real business workflows and assess the concrete ROI
- Learn practical fundamentals such as prompt engineering and the use of various AI applications for everyday work support in a hands-on manner
- Implement responsible and secure AI use in daily work and apply regulatory frameworks such as the EU AI Act and GDPR
- Build a personal AI productivity toolbox
- Identify, evaluate, and prioritize high-value AI use cases
- Understand the AI product lifecycle from idea to scale
- Analyze organizational AI readiness across 6 dimensions
- Shape leadership in the AI era and develop new team structures
- Create and pitch an AI transformation strategy including a roadmap</objective_plain><essentials_plain>No special technical knowledge is required. An openness to new technologies and the willingness to learn AI as a business skill are sufficient.</essentials_plain><audience_plain>Executives, product owners, change agents, and members of transformation teams who want to systematically drive AI value creation across the organization.</audience_plain><contents_plain>Day 1: AI Fundamentals &amp; Business Understanding


- Welcome &amp; Mindset Shift: Why AI literacy is the new core competency
- Reverse Future Walk: How AI is changing work (without replacing people)
- AI explained clearly: AI vs. ML vs. GenAI, LLMs, RAG, agents, digital twins
- What AI can do – and what it cannot
- Exercise: Why prompt engineering is crucial
- AI in real business workflows: Use cases, ROI, AI vs. RPA
- Responsible &amp; secure AI: Data privacy, IP, hallucinations, bias, EU AI Act
- Breakout: Where AI can support your own daily work
Day 2: Personal AI Productivity


- Practical AI for daily work: Emails, meetings, analyses, presentations
- Role-based prompting patterns and thinking in &quot;AI Tasks&quot;
- Breakout: Teams use AI to solve their own work challenges
- Storytelling &amp; communication with AI: Presentations, pitches, storylines
- Building a personal AI productivity toolbox (prompt/skill library, workflow setup)
Day 3: From Ideas to Impactful AI Use Cases


- AI use case strategy: What makes a good use case (value, feasibility, risk)
- Use case checklist: Business value, data quality, regulation &amp; ethics
- AI product lifecycle: From idea → PoC → MVP → product → scaling
- Methods deep dive: AI Innovation Sprint, AI Use Case Canvas
- Breakout: Teams develop real AI use cases for their organization
Day 4: Scale AI &amp; organizational AI readiness


- Organizational AI readiness: The 6 AI readiness dimensions, AI operating model
- Defining roles, governance, and responsibilities
- AI transformation: Good practices &amp; lessons learned
- Breakout: AI Readiness Quick Check + designing the transformation roadmap
- Future of Work with AI: Modern leadership skills, new hybrid human-AI team structures
- Final Capstone: Elevator pitch AI transformation strategy</contents_plain><duration unit="d" days="4">4 jours</duration><pricelist><price country="DE" currency="EUR">5950.00</price><price country="AT" currency="EUR">5950.00</price><price country="CH" currency="CHF">5950.00</price><price country="SE" currency="EUR">5950.00</price><price country="SI" currency="EUR">5950.00</price></pricelist><miles/></course>