<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE FL_Course SYSTEM "https://www.flane.de/dtd/fl_course095.dtd"><?xml-stylesheet type="text/xsl" href="https://portal.flane.ch/css/xml-course.xsl"?><course productid="36149" language="fr" source="https://portal.flane.ch/swisscom/fr/xml-course/google-gaiise" lastchanged="2026-04-20T12:13:02+02:00" parent="https://portal.flane.ch/swisscom/fr/xml-courses"><title>Google AI Integration for Sales</title><productcode>GAIISE</productcode><vendorcode>GO</vendorcode><vendorname>Google</vendorname><fullproductcode>GO-GAIISE</fullproductcode><version>1.0</version><objective>&lt;ul&gt;
&lt;li&gt;Utilize the core features of Gemini to personalize outreach, enhance productivity, and improve customer relationship management.&lt;/li&gt;&lt;li&gt;Apply advanced Gemini capabilities (Gems) to develop highly customized client engagement strategies and proactive pipeline risk analysis frameworks.&lt;/li&gt;&lt;li&gt;Leverage NotebookLM Enterprise to securely query and synthesize information from sales playbooks and client logs for tailored proposals and client-specific messaging.&lt;/li&gt;&lt;/ul&gt;</objective><essentials>&lt;ul&gt;
&lt;li&gt;Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, Sales lifecycle process knowledge, CRM software familiarity&lt;/li&gt;&lt;/ul&gt;</essentials><audience>&lt;ul&gt;
&lt;li&gt;Sales Dev Representatives&lt;/li&gt;&lt;li&gt;Account Executives&lt;/li&gt;&lt;li&gt;Sales Managers&lt;/li&gt;&lt;li&gt;Sales Operations Specialists&lt;/li&gt;&lt;/ul&gt;</audience><outline>&lt;h4&gt;Module 1 - Gemini for Workspace Integration&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use Case 1: Drafting Personalized Follow-Up Emails After a Meeting&lt;/li&gt;&lt;li&gt;Use Case 2: Creating a Tailored Sales Pitch Deck Outline&lt;/li&gt;&lt;li&gt;Use Case 3: Analyzing Sales Data in a Spreadsheet&lt;/li&gt;&lt;li&gt;Use Case 4: Drafting Initial Outreach Messages for LinkedIn&lt;/li&gt;&lt;li&gt;Use Case 5: Summarizing Long Email Threads or Documents for Quick Catch-up&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Identify Gemini features applicable to specific sales tasks and personalized outreach.&lt;/li&gt;&lt;li&gt;Demonstrate the use of Gemini to draft tailored sales communications and client-specific messaging.&lt;/li&gt;&lt;li&gt;Compare the efficiency of completing sales tasks with and without the integration of Gemini features.&lt;/li&gt;&lt;li&gt;Explain the potential time savings and improved client relationship management gained by leveraging Gemini in sales workflows.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Activities:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;5 use case demos&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 2 - Gemini Gems Integration&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use case 1: Crafting tailored client engagement strategies for Key Accounts&lt;/li&gt;&lt;li&gt;Use case 2: Designing customized competitive playbooks and objection handling guides&lt;/li&gt;&lt;li&gt;Use case 3: Developing a proactive &amp;quot;pipeline health and risk&amp;quot; scenario analysis framework&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Analyze the inefficiencies of manual sales processes that custom Gems can address.&lt;/li&gt;&lt;li&gt;Design and refine custom Sales Gems using effective prompting techniques to automate specific tasks.&lt;/li&gt;&lt;li&gt;Apply custom Sales Gems in relevant use cases to streamline sales workflows.&lt;/li&gt;&lt;li&gt;Explain the benefits of creating custom Sales Gems, including efficiency, clarity, and cost-effectiveness.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Activities:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;3 use case demos&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 3 - NotebookLM Enterprise Integration&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use Case 1: Creating a Centralized Product Knowledge Base for Q&amp;amp;A&lt;/li&gt;&lt;li&gt;Use Case 2: Deep Dive into Competitor Battle Cards and Intelligence&lt;/li&gt;&lt;li&gt;Use Case 3: Understanding Complex Client Requirements from RFPs/Discovery Notes&lt;/li&gt;&lt;li&gt;Use Case 4: Brainstorming and Outlining Custom Solutions Based on Past Successes&lt;/li&gt;&lt;li&gt;Use Case 5: Onboarding New Sales Hires with Curated Sales Playbooks and Best Practices&lt;/li&gt;&lt;li&gt;Use Case 6: New sales hires: Podcast-powered onboarding&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Review the steps to upload sales performance data and create a notebook in NotebookLM.&lt;/li&gt;&lt;li&gt;Apply NotebookLM to answer specific sales strategy questions using the provided source materials.&lt;/li&gt;&lt;li&gt;Differentiate between summaries generated by NotebookLM and manually created ones.&lt;/li&gt;&lt;li&gt;Assess the reliability and accuracy of content drafted by NotebookLM by verifying its source citations.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Activities:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;6 use case demos&lt;/li&gt;&lt;/ul&gt;</outline><objective_plain>- Utilize the core features of Gemini to personalize outreach, enhance productivity, and improve customer relationship management.
- Apply advanced Gemini capabilities (Gems) to develop highly customized client engagement strategies and proactive pipeline risk analysis frameworks.
- Leverage NotebookLM Enterprise to securely query and synthesize information from sales playbooks and client logs for tailored proposals and client-specific messaging.</objective_plain><essentials_plain>- Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, Sales lifecycle process knowledge, CRM software familiarity</essentials_plain><audience_plain>- Sales Dev Representatives
- Account Executives
- Sales Managers
- Sales Operations Specialists</audience_plain><outline_plain>Module 1 - Gemini for Workspace Integration


Topics:



- Use Case 1: Drafting Personalized Follow-Up Emails After a Meeting
- Use Case 2: Creating a Tailored Sales Pitch Deck Outline
- Use Case 3: Analyzing Sales Data in a Spreadsheet
- Use Case 4: Drafting Initial Outreach Messages for LinkedIn
- Use Case 5: Summarizing Long Email Threads or Documents for Quick Catch-up

Objectives:



- Identify Gemini features applicable to specific sales tasks and personalized outreach.
- Demonstrate the use of Gemini to draft tailored sales communications and client-specific messaging.
- Compare the efficiency of completing sales tasks with and without the integration of Gemini features.
- Explain the potential time savings and improved client relationship management gained by leveraging Gemini in sales workflows.

Activities:



- 5 use case demos
Module 2 - Gemini Gems Integration


Topics:



- Use case 1: Crafting tailored client engagement strategies for Key Accounts
- Use case 2: Designing customized competitive playbooks and objection handling guides
- Use case 3: Developing a proactive &quot;pipeline health and risk&quot; scenario analysis framework

Objectives:



- Analyze the inefficiencies of manual sales processes that custom Gems can address.
- Design and refine custom Sales Gems using effective prompting techniques to automate specific tasks.
- Apply custom Sales Gems in relevant use cases to streamline sales workflows.
- Explain the benefits of creating custom Sales Gems, including efficiency, clarity, and cost-effectiveness.

Activities:



- 3 use case demos
Module 3 - NotebookLM Enterprise Integration


Topics:



- Use Case 1: Creating a Centralized Product Knowledge Base for Q&amp;A
- Use Case 2: Deep Dive into Competitor Battle Cards and Intelligence
- Use Case 3: Understanding Complex Client Requirements from RFPs/Discovery Notes
- Use Case 4: Brainstorming and Outlining Custom Solutions Based on Past Successes
- Use Case 5: Onboarding New Sales Hires with Curated Sales Playbooks and Best Practices
- Use Case 6: New sales hires: Podcast-powered onboarding

Objectives:



- Review the steps to upload sales performance data and create a notebook in NotebookLM.
- Apply NotebookLM to answer specific sales strategy questions using the provided source materials.
- Differentiate between summaries generated by NotebookLM and manually created ones.
- Assess the reliability and accuracy of content drafted by NotebookLM by verifying its source citations.

Activities:



- 6 use case demos</outline_plain><duration unit="d" days="0">3 heures</duration><pricelist><price country="US" currency="USD">350.00</price><price country="CA" currency="CAD">485.00</price><price country="SG" currency="USD">300.00</price><price country="AU" currency="USD">350.00</price><price country="IN" currency="USD">250.00</price><price country="DE" currency="EUR">350.00</price><price country="IL" currency="EUR">350.00</price><price country="AT" currency="EUR">350.00</price><price country="SE" currency="EUR">350.00</price><price country="SI" currency="EUR">350.00</price><price country="GB" currency="GBP">350.00</price><price country="IT" currency="EUR">350.00</price><price country="CH" currency="CHF">350.00</price></pricelist><miles/></course>