<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE FL_Course SYSTEM "https://www.flane.de/dtd/fl_course095.dtd"><?xml-stylesheet type="text/xsl" href="https://portal.flane.ch/css/xml-course.xsl"?><course productid="35093" language="fr" source="https://portal.flane.ch/swisscom/fr/xml-course/google-edmga" lastchanged="2026-02-03T20:29:42+01:00" parent="https://portal.flane.ch/swisscom/fr/xml-courses"><title>Empower Decision Makers with Generative AI</title><productcode>EDMGA</productcode><vendorcode>GO</vendorcode><vendorname>Google</vendorname><fullproductcode>GO-EDMGA</fullproductcode><version>1.0</version><objective>&lt;ul&gt;
&lt;li&gt;Define generative AI and distinguish between generative AI and other types of AI.&lt;/li&gt;&lt;li&gt;Define the potential personas affected by generative AI and how they can leverage this new technology.&lt;/li&gt;&lt;li&gt;Gain insights into real-world generative AI use cases across industries, such as Retail, Automotive, Software Development, and Financial Services.&lt;/li&gt;&lt;li&gt;Identify and prioritize possible applications in your organization.&lt;/li&gt;&lt;li&gt;Understand the pillars of Responsible AI and how it relates to generative AI.&lt;/li&gt;&lt;li&gt;Explain the importance and value of prompt design.&lt;/li&gt;&lt;li&gt;Design effective prompts following general best practices.&lt;/li&gt;&lt;/ul&gt;</objective><outline>&lt;h4&gt;Module 1 - Understanding Generative AI&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Generative AI vs. AI/ML&lt;/li&gt;&lt;li&gt;Gen AI Use Cases&lt;/li&gt;&lt;li&gt;Business Applications of Gen AI&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Define generative AI as a subset of AI.&lt;/li&gt;&lt;li&gt;Discuss AI&amp;#039;s potential impact on organizations.&lt;/li&gt;&lt;li&gt;Provide examples of generative AI applications.&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 2 - Generative AI in your Organization&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Personas and products&lt;/li&gt;&lt;li&gt;Business audience: Workspace&lt;/li&gt;&lt;li&gt;Consumer AI products vs. Enterprise AI&lt;/li&gt;&lt;li&gt;General Audience: Vertex AI Studio&lt;/li&gt;&lt;li&gt;AI Practitioners: Model Garden&lt;/li&gt;&lt;li&gt;Power Users: Vertex AI Agent Builder&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Define the different personas in your organization for generative AI.&lt;/li&gt;&lt;li&gt;Explore different services for the different personas in your organization.&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 3 - Industry Use Cases&lt;/h4&gt;&lt;p&gt;&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Common business challenges&lt;/li&gt;&lt;li&gt;Use cases across different industries&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Understand common business challenges across different industries.&lt;/li&gt;&lt;li&gt;Explore use cases for generative AI across different industries.&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 4 - Generative AI Case Study&lt;/h4&gt;&lt;p&gt;&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use case identification&lt;/li&gt;&lt;li&gt;Scoping considerations&lt;/li&gt;&lt;li&gt;Use case prioritization and evaluation&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Identify Gen AI use cases for your organization.&lt;/li&gt;&lt;li&gt;Evaluate and prioritize generative AI use cases.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Activities:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Activity: Brainstorm Gen AI use cases for your organization&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 5 - Responsible AI&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Data Privacy at Google&lt;/li&gt;&lt;li&gt;AI and responsibility&lt;/li&gt;&lt;li&gt;Google&amp;rsquo;s AI principles&lt;/li&gt;&lt;li&gt;Responsible AI best practices&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Learn how Google approaches Responsible AI.&lt;/li&gt;&lt;li&gt;Define the pillars of Responsible AI at Google.&lt;/li&gt;&lt;li&gt;Understand the relationship between data privacy and generative AI.&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 6 - Prompt Design&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;What is prompt design and why is it important?&lt;/li&gt;&lt;li&gt;Prompt content types&lt;/li&gt;&lt;li&gt;Prompt design strategies&lt;/li&gt;&lt;li&gt;Iterating prompts for improvement&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Understand the importance of prompt design for generative AI.&lt;/li&gt;&lt;li&gt;Write effective prompts for interacting with LLMs.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Activities:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Lab: Introduction to Prompt Design&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 7 - Improving Prompts&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Prompt design vs. prompt engineering&lt;/li&gt;&lt;li&gt;Zero-shot and few-shot prompting&lt;/li&gt;&lt;li&gt;Chain of thought prompting&lt;/li&gt;&lt;li&gt;Overview of additional techniques&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use prompt design strategies to improve output from LLMs.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Activities:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Lab: Improving Your Prompts&lt;/li&gt;&lt;li&gt;Optional Lab: Writing Prompts for Gemini Pro Vision&lt;/li&gt;&lt;/ul&gt;</outline><objective_plain>- Define generative AI and distinguish between generative AI and other types of AI.
- Define the potential personas affected by generative AI and how they can leverage this new technology.
- Gain insights into real-world generative AI use cases across industries, such as Retail, Automotive, Software Development, and Financial Services.
- Identify and prioritize possible applications in your organization.
- Understand the pillars of Responsible AI and how it relates to generative AI.
- Explain the importance and value of prompt design.
- Design effective prompts following general best practices.</objective_plain><outline_plain>Module 1 - Understanding Generative AI


Topics:



- Generative AI vs. AI/ML
- Gen AI Use Cases
- Business Applications of Gen AI
Objectives:



- Define generative AI as a subset of AI.
- Discuss AI's potential impact on organizations.
- Provide examples of generative AI applications.
Module 2 - Generative AI in your Organization


Topics:



- Personas and products
- Business audience: Workspace
- Consumer AI products vs. Enterprise AI
- General Audience: Vertex AI Studio
- AI Practitioners: Model Garden
- Power Users: Vertex AI Agent Builder
Objectives:



- Define the different personas in your organization for generative AI.
- Explore different services for the different personas in your organization.
Module 3 - Industry Use Cases

Topics:



- Common business challenges
- Use cases across different industries
Objectives:



- Understand common business challenges across different industries.
- Explore use cases for generative AI across different industries.
Module 4 - Generative AI Case Study

Topics:



- Use case identification
- Scoping considerations
- Use case prioritization and evaluation
Objectives:



- Identify Gen AI use cases for your organization.
- Evaluate and prioritize generative AI use cases.
Activities:



- Activity: Brainstorm Gen AI use cases for your organization
Module 5 - Responsible AI


Topics:



- Data Privacy at Google
- AI and responsibility
- Google’s AI principles
- Responsible AI best practices
Objectives:



- Learn how Google approaches Responsible AI.
- Define the pillars of Responsible AI at Google.
- Understand the relationship between data privacy and generative AI.
Module 6 - Prompt Design


Topics:



- What is prompt design and why is it important?
- Prompt content types
- Prompt design strategies
- Iterating prompts for improvement
Objectives:



- Understand the importance of prompt design for generative AI.
- Write effective prompts for interacting with LLMs.
Activities:



- Lab: Introduction to Prompt Design
Module 7 - Improving Prompts


Topics:



- Prompt design vs. prompt engineering
- Zero-shot and few-shot prompting
- Chain of thought prompting
- Overview of additional techniques
Objectives:



- Use prompt design strategies to improve output from LLMs.
Activities:



- Lab: Improving Your Prompts
- Optional Lab: Writing Prompts for Gemini Pro Vision</outline_plain><duration unit="d" days="1">1 jour</duration><pricelist><price country="US" currency="USD">595.00</price><price country="IT" currency="EUR">650.00</price><price country="GB" currency="GBP">660.00</price><price country="CA" currency="CAD">820.00</price><price country="DE" currency="EUR">950.00</price><price country="AT" currency="EUR">950.00</price><price country="SE" currency="EUR">950.00</price><price country="FR" currency="EUR">790.00</price><price country="CH" currency="CHF">950.00</price></pricelist><miles/></course>