{"course":{"productid":36154,"modality":1,"active":true,"language":"fr","title":"Google AI Integration for Marketing","productcode":"GAIIME","vendorcode":"GO","vendorname":"Google","fullproductcode":"GO-GAIIME","courseware":{"has_ekit":false,"has_printkit":true,"language":""},"url":"https:\/\/portal.flane.ch\/course\/google-gaiime","objective":"<p><strong>Core Modules:<\/strong>\n<\/p>\n<ul>\n<li>Utilize the core features of Google Workspace with Gemini to accelerate content creation, refine messaging, and brainstorm campaign ideas.<\/li><li>Leverage NotebookLM Enterprise to securely query and synthesize information from brand guidelines and market research for grounded content ideas and consistent briefs.<\/li><li>Apply specialized AI agents with Gemini Enterprise to synthesize data and automate workflows that solve diverse and creative challenges.<\/li><\/ul><p><strong>Appendix (optional):<\/strong>\n<\/p>\n<ul>\n<li>Apply advanced Gemini capabilities (Gems) to develop highly customized campaigns and content strategies integrated with brand elements and customer insights.<\/li><\/ul>","essentials":"<ul>\n<li>Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, basic Gemini Enterprise knowledge and skills, Marketing campaign lifecycle knowledge, Brand voice and guidelines familiarity<\/li><\/ul>","audience":"<ul>\n<li>Marketing Managers<\/li><li>Digital Marketing Specialists<\/li><li>Content Creators<\/li><li>Brand Managers<\/li><li>Social Media Managers<\/li><\/ul>","outline":"<h4>Module 1: Prompt Guidelines<\/h4><p>\n<strong>Topics:<\/strong>\n<\/p>\n<ul>\n<li>Prompt structure<\/li><li>Prompt tips<\/li><\/ul><p>\n<strong>Objectives:<\/strong>\n<\/p>\n<ul>\n<li>Use the core components of effective prompt structure for AI models.<\/li><li>Apply prompting techniques and tips to optimize AI model responses for specific tasks.<\/li><\/ul><p>\n<strong>Activities:<\/strong>\n<\/p>\n<ul>\n<li>1 prompt example<\/li><\/ul><h4>Module 2 - Google Workspace with Gemini Integration<\/h4><p>\n<strong>Topics:<\/strong>\n<\/p>\n<ul>\n<li>Use case 1: Drafting Blog Post Outlines and Sections<\/li><li>Use case 2: Generating Email Marketing Campaign Copy<\/li><li>Use case 3: Brainstorming social media post ideas and drafts<\/li><li>Use case 4: Summarizing marketing campaign performance reports<\/li><li>Use case 5: Analyzing open-ended customer feedback<\/li><\/ul><p>\n<strong>Objectives:<\/strong>\n<\/p>\n<ul>\n<li>Identify Gemini features applicable to specific marketing content creation and campaign planning tasks.<\/li><li>Demonstrate the use of Gemini to create marketing copy and analyze campaign performance data.<\/li><li>Compare the efficiency of completing marketing tasks with and without the integration of Gemini features.<\/li><li>Evaluate the potential time savings and improved content quality gained by leveraging Gemini in marketing workflows.<\/li><\/ul><p>\n<strong>Activities:<\/strong>\n<\/p>\n<ul>\n<li>5 use case demos<\/li><\/ul><h4>Module 3 - NotebookLM Enterprise Integration<\/h4><p>\n<strong>Topics:<\/strong>\n<\/p>\n<ul>\n<li>Use case 1: Ensuring brand voice consistency in content ideas<\/li><li>Use case 2: Creating grounded creative briefs<\/li><li>Use case 3: Synthesizing competitor messaging analysis<\/li><li>Use case 4: Analyzing qualitative customer feedback themes<\/li><li>Use case 5: Generating content ideas based on SEO research and personas<\/li><li>Use case 6: Create a podcast for market research and Campaign performance data<\/li><\/ul><p>\n<strong>Objectives:<\/strong>\n<\/p>\n<ul>\n<li>Review the steps to upload marketing campaign data and create a notebook in NotebookLM.<\/li><li>Apply NotebookLM to answer specific marketing analysis questions using the provided source materials.<\/li><li>Differentiate between summaries generated by NotebookLM and manually created ones.<\/li><li>Assess the reliability and accuracy of content drafted by NotebookLM by verifying its source citations.<\/li><\/ul><p>\n<strong>Activities:<\/strong>\n<\/p>\n<ul>\n<li>6 use case demos<\/li><\/ul><h4>Module 4 - Gemini Enterprise Integration<\/h4><p>\n<strong>Topics:<\/strong>\n<\/p>\n<ul>\n<li>Use case 1: Perform complex research on a topic with the Deep Research agent<\/li><li>Use case 2: Brainstorm and innovate with the Idea Generation agent<\/li><li>Use case 3: Create an X posts creator agent<\/li><li>Use case 4: Multi-agent event content strategist<\/li><li>Use case 5: Multi-channel content adaptor<\/li><\/ul><p>\n<strong>Objectives:<\/strong>\n<\/p>\n<ul>\n<li>Leverage premade agents to synthesize complex data into verified, evidence-based reports.<\/li><li>Use specialized agents to brainstorm and iterate on strategic concepts or research pathways.<\/li><li>Design custom agents to automate and simplify specific professional workflows.<\/li><\/ul><p>\n<strong>Activities:<\/strong>\n<\/p>\n<ul>\n<li>5 use case demos<\/li><\/ul><h4>Appendix 1: Gemini Gems Integration<\/h4><p>\n<strong>Topics:<\/strong>\n<\/p>\n<ul>\n<li>Use case 1: Evolving customer personas into dynamic empathy maps<\/li><li>Use case 2: Crafting a strategic narrative and messaging architecture for a new product launch<\/li><li>Use case 3: Generating a &quot;content pillar and spoke&quot; strategy<\/li><\/ul><p>\n<strong>Objectives:<\/strong>\n<\/p>\n<ul>\n<li>Analyze the inefficiencies of manual marketing processes that custom Gems can address.<\/li><li>Design and refine custom Marketing Gems using effective prompting techniques to automate specific tasks.<\/li><li>Apply custom Marketing Gems in relevant use cases to streamline marketing workflows.<\/li><li>Explain the benefits of creating custom Marketing Gems, including efficiency, clarity, and cost-effectiveness.<\/li><\/ul><p>\n<strong>Activities:<\/strong>\n<\/p>\n<ul>\n<li>3 use case demos<\/li><\/ul>","summary":"<p>This course equips Marketing professionals with the skills to leverage Google AI tools, including Google Workspace with Gemini, NotebookLM Enterprise and Gemini Enterprise. You&#039;ll learn to create engaging campaign content, optimize marketing copy with Gemini Gems for better engagement, synthesize market research for strategy, and automate routine campaign management tasks. Implement AI-driven solutions effectively and ethically to streamline marketing operations.<\/p>","objective_plain":"Core Modules:\n\n\n\n- Utilize the core features of Google Workspace with Gemini to accelerate content creation, refine messaging, and brainstorm campaign ideas.\n- Leverage NotebookLM Enterprise to securely query and synthesize information from brand guidelines and market research for grounded content ideas and consistent briefs.\n- Apply specialized AI agents with Gemini Enterprise to synthesize data and automate workflows that solve diverse and creative challenges.\nAppendix (optional):\n\n\n\n- Apply advanced Gemini capabilities (Gems) to develop highly customized campaigns and content strategies integrated with brand elements and customer insights.","essentials_plain":"- Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, basic Gemini Enterprise knowledge and skills, Marketing campaign lifecycle knowledge, Brand voice and guidelines familiarity","audience_plain":"- Marketing Managers\n- Digital Marketing Specialists\n- Content Creators\n- Brand Managers\n- Social Media Managers","outline_plain":"Module 1: Prompt Guidelines\n\n\nTopics:\n\n\n\n- Prompt structure\n- Prompt tips\n\nObjectives:\n\n\n\n- Use the core components of effective prompt structure for AI models.\n- Apply prompting techniques and tips to optimize AI model responses for specific tasks.\n\nActivities:\n\n\n\n- 1 prompt example\nModule 2 - Google Workspace with Gemini Integration\n\n\nTopics:\n\n\n\n- Use case 1: Drafting Blog Post Outlines and Sections\n- Use case 2: Generating Email Marketing Campaign Copy\n- Use case 3: Brainstorming social media post ideas and drafts\n- Use case 4: Summarizing marketing campaign performance reports\n- Use case 5: Analyzing open-ended customer feedback\n\nObjectives:\n\n\n\n- Identify Gemini features applicable to specific marketing content creation and campaign planning tasks.\n- Demonstrate the use of Gemini to create marketing copy and analyze campaign performance data.\n- Compare the efficiency of completing marketing tasks with and without the integration of Gemini features.\n- Evaluate the potential time savings and improved content quality gained by leveraging Gemini in marketing workflows.\n\nActivities:\n\n\n\n- 5 use case demos\nModule 3 - NotebookLM Enterprise Integration\n\n\nTopics:\n\n\n\n- Use case 1: Ensuring brand voice consistency in content ideas\n- Use case 2: Creating grounded creative briefs\n- Use case 3: Synthesizing competitor messaging analysis\n- Use case 4: Analyzing qualitative customer feedback themes\n- Use case 5: Generating content ideas based on SEO research and personas\n- Use case 6: Create a podcast for market research and Campaign performance data\n\nObjectives:\n\n\n\n- Review the steps to upload marketing campaign data and create a notebook in NotebookLM.\n- Apply NotebookLM to answer specific marketing analysis questions using the provided source materials.\n- Differentiate between summaries generated by NotebookLM and manually created ones.\n- Assess the reliability and accuracy of content drafted by NotebookLM by verifying its source citations.\n\nActivities:\n\n\n\n- 6 use case demos\nModule 4 - Gemini Enterprise Integration\n\n\nTopics:\n\n\n\n- Use case 1: Perform complex research on a topic with the Deep Research agent\n- Use case 2: Brainstorm and innovate with the Idea Generation agent\n- Use case 3: Create an X posts creator agent\n- Use case 4: Multi-agent event content strategist\n- Use case 5: Multi-channel content adaptor\n\nObjectives:\n\n\n\n- Leverage premade agents to synthesize complex data into verified, evidence-based reports.\n- Use specialized agents to brainstorm and iterate on strategic concepts or research pathways.\n- Design custom agents to automate and simplify specific professional workflows.\n\nActivities:\n\n\n\n- 5 use case demos\nAppendix 1: Gemini Gems Integration\n\n\nTopics:\n\n\n\n- Use case 1: Evolving customer personas into dynamic empathy maps\n- Use case 2: Crafting a strategic narrative and messaging architecture for a new product launch\n- Use case 3: Generating a \"content pillar and spoke\" strategy\n\nObjectives:\n\n\n\n- Analyze the inefficiencies of manual marketing processes that custom Gems can address.\n- Design and refine custom Marketing Gems using effective prompting techniques to automate specific tasks.\n- Apply custom Marketing Gems in relevant use cases to streamline marketing workflows.\n- Explain the benefits of creating custom Marketing Gems, including efficiency, clarity, and cost-effectiveness.\n\nActivities:\n\n\n\n- 3 use case demos","summary_plain":"This course equips Marketing professionals with the skills to leverage Google AI tools, including Google Workspace with Gemini, NotebookLM Enterprise and Gemini Enterprise. You'll learn to create engaging campaign content, optimize marketing copy with Gemini Gems for better engagement, synthesize market research for strategy, and automate routine campaign management tasks. Implement AI-driven solutions effectively and ethically to streamline marketing operations.","skill_level":"Intermediate","version":"1.0","duration":{"unit":"d","value":0,"formatted":"3 heures"},"pricelist":{"List Price":{"US":{"country":"US","currency":"USD","taxrate":null,"price":350},"CA":{"country":"CA","currency":"CAD","taxrate":null,"price":485},"SG":{"country":"SG","currency":"USD","taxrate":8,"price":300},"AU":{"country":"AU","currency":"USD","taxrate":10,"price":350},"IN":{"country":"IN","currency":"USD","taxrate":12.36,"price":250},"DE":{"country":"DE","currency":"EUR","taxrate":19,"price":350},"IL":{"country":"IL","currency":"EUR","taxrate":17,"price":350},"AT":{"country":"AT","currency":"EUR","taxrate":20,"price":350},"SE":{"country":"SE","currency":"EUR","taxrate":25,"price":350},"SI":{"country":"SI","currency":"EUR","taxrate":20,"price":350},"GB":{"country":"GB","currency":"GBP","taxrate":20,"price":350},"IT":{"country":"IT","currency":"EUR","taxrate":20,"price":350},"CH":{"country":"CH","currency":"CHF","taxrate":8.1,"price":350}}},"lastchanged":"2026-04-20T13:02:18+02:00","parenturl":"https:\/\/portal.flane.ch\/swisscom\/fr\/json-courses","nexturl_course_schedule":"https:\/\/portal.flane.ch\/swisscom\/fr\/json-course-schedule\/36154","source_lang":"fr","source":"https:\/\/portal.flane.ch\/swisscom\/fr\/json-course\/google-gaiime"}}