<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE FL_Course SYSTEM "https://www.flane.de/dtd/fl_course095.dtd"><?xml-stylesheet type="text/xsl" href="https://portal.flane.ch/css/xml-course.xsl"?><course productid="34565" language="en" source="https://portal.flane.ch/swisscom/en/xml-course/google-iucgai" lastchanged="2025-09-30T15:56:27+02:00" parent="https://portal.flane.ch/swisscom/en/xml-courses"><title>Industry Use Cases for Generative AI</title><productcode>IUCGAI</productcode><vendorcode>GO</vendorcode><vendorname>Google</vendorname><fullproductcode>GO-IUCGAI</fullproductcode><version>1.0</version><objective>&lt;ul&gt;
&lt;li&gt;Gain insights into real-world generative AI use cases across industries such as retail, automotive, software development, and financial services.&lt;/li&gt;&lt;li&gt;Participants will become familiar with the generative AI tools available on Google Cloud including Gemini and Vertex AI Agent Builder.&lt;/li&gt;&lt;li&gt;How to identify and prioritize possible applications in your organization.&lt;/li&gt;&lt;/ul&gt;</objective><essentials>&lt;p&gt;There are no prerequisites for this course. The workshop aims to provide both introductory and advanced insights into Gen AI, making it suitable for individuals with varying levels of AI expertise.&lt;/p&gt;</essentials><outline>&lt;h4&gt;Module 1 - Understanding Generative AI&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;GenAI versus AI/ML&lt;/li&gt;&lt;li&gt;GenAI Applications&lt;/li&gt;&lt;li&gt;Business Impact of GenAI&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Define generative AI as a subset of AI.&lt;/li&gt;&lt;li&gt;Discuss the potential impact of AI on organizations.&lt;/li&gt;&lt;li&gt;Provide examples of generative AI applications.&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 2 - Use Case: Marketing and Customer Outreach&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Challenge and use case definition&lt;/li&gt;&lt;li&gt;Value to business&lt;/li&gt;&lt;li&gt;Components of the solution&lt;/li&gt;&lt;li&gt;Solution demo and discussion&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Understand the business use case to be discussed.&lt;/li&gt;&lt;li&gt;Discuss the business value of implementing a Gen-AI-powered solution.&lt;/li&gt;&lt;li&gt;Understand the solution components and which teams would be responsible.&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 3 - Use Case: Drive Store Productivity&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Challenge and use case definition&lt;/li&gt;&lt;li&gt;Value to business&lt;/li&gt;&lt;li&gt;Components of the solution&lt;/li&gt;&lt;li&gt;Solution demo and discussion&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Understand the business use case to be discussed.&lt;/li&gt;&lt;li&gt;Discuss the business value of implementing a Gen-AI-powered solution.&lt;/li&gt;&lt;li&gt;Understand the solution components and which teams would be responsible.&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;Module 4 - Ideating your Gen AI use cases&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Generative AI use cases&lt;/li&gt;&lt;li&gt;Evaluation of use cases&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Identify possible generative AI use cases.&lt;/li&gt;&lt;li&gt;Evaluate and discuss generative AI use cases.&lt;/li&gt;&lt;/ul&gt;</outline><objective_plain>- Gain insights into real-world generative AI use cases across industries such as retail, automotive, software development, and financial services.
- Participants will become familiar with the generative AI tools available on Google Cloud including Gemini and Vertex AI Agent Builder.
- How to identify and prioritize possible applications in your organization.</objective_plain><essentials_plain>There are no prerequisites for this course. The workshop aims to provide both introductory and advanced insights into Gen AI, making it suitable for individuals with varying levels of AI expertise.</essentials_plain><outline_plain>Module 1 - Understanding Generative AI


Topics:



- GenAI versus AI/ML
- GenAI Applications
- Business Impact of GenAI
Objectives:



- Define generative AI as a subset of AI.
- Discuss the potential impact of AI on organizations.
- Provide examples of generative AI applications.
Module 2 - Use Case: Marketing and Customer Outreach


Topics:



- Challenge and use case definition
- Value to business
- Components of the solution
- Solution demo and discussion
Objectives:



- Understand the business use case to be discussed.
- Discuss the business value of implementing a Gen-AI-powered solution.
- Understand the solution components and which teams would be responsible.
Module 3 - Use Case: Drive Store Productivity


Topics:



- Challenge and use case definition
- Value to business
- Components of the solution
- Solution demo and discussion
Objectives:



- Understand the business use case to be discussed.
- Discuss the business value of implementing a Gen-AI-powered solution.
- Understand the solution components and which teams would be responsible.
Module 4 - Ideating your Gen AI use cases


Topics:



- Generative AI use cases
- Evaluation of use cases
Objectives:



- Identify possible generative AI use cases.
- Evaluate and discuss generative AI use cases.</outline_plain><duration unit="d" days="0">3 hours</duration><pricelist><price country="PL" currency="PLN">2500.00</price><price country="GB" currency="GBP">660.00</price><price country="DE" currency="EUR">290.00</price><price country="AT" currency="EUR">290.00</price><price country="FR" currency="EUR">790.00</price><price country="US" currency="USD">350.00</price><price country="CA" currency="CAD">485.00</price><price country="IT" currency="EUR">350.00</price><price country="SI" currency="EUR">290.00</price><price country="CH" currency="CHF">290.00</price></pricelist><miles/></course>