<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE FL_Course SYSTEM "https://www.flane.de/dtd/fl_course095.dtd"><?xml-stylesheet type="text/xsl" href="https://portal.flane.ch/css/xml-course.xsl"?><course productid="36148" language="en" source="https://portal.flane.ch/swisscom/en/xml-course/google-gaiise2" lastchanged="2025-09-30T16:04:25+02:00" parent="https://portal.flane.ch/swisscom/en/xml-courses"><title>Google AI Integration for Sales - Intermediate</title><productcode>GAIISE2</productcode><vendorcode>GO</vendorcode><vendorname>Google</vendorname><fullproductcode>GO-GAIISE2</fullproductcode><version>1.0</version><objective>&lt;ul&gt;
&lt;li&gt;Utilize the core features of Gemini to personalize outreach, enhance productivity, and improve customer relationship management.&lt;/li&gt;&lt;li&gt;Apply advanced Gemini capabilities (Gems) to develop highly customized client engagement strategies and proactive pipeline risk analysis frameworks.&lt;/li&gt;&lt;li&gt;Leverage NotebookLM Enterprise to securely query and synthesize information from sales playbooks and client logs for tailored proposals and client-specific messaging.&lt;/li&gt;&lt;li&gt;Automate repetitive sales tasks and workflows using Agentspace, improving efficiency and consistency in areas like deal progress and collateral distribution.&lt;/li&gt;&lt;/ul&gt;</objective><essentials>&lt;ul&gt;
&lt;li&gt;Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, basic Agentspace knowledge and skills, Sales lifecycle process knowledge, CRM software familiarity&lt;/li&gt;&lt;/ul&gt;</essentials><audience>&lt;ul&gt;
&lt;li&gt;Sales Dev Representatives&lt;/li&gt;&lt;li&gt;Account Executives&lt;/li&gt;&lt;li&gt;Sales Managers&lt;/li&gt;&lt;li&gt;Sales Operations Specialists&lt;/li&gt;&lt;/ul&gt;</audience><outline>&lt;h4&gt;&lt;strong&gt;Module 1 - Gemini for Workspace Integration&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics: &lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use Case 1: Drafting personalized follow-up emails after a meeting&lt;/li&gt;&lt;li&gt;Use Case 2: Creating a tailored sales pitch deck outline&lt;/li&gt;&lt;li&gt;Use Case 3: Analyzing sales data in a spreadsheet&lt;/li&gt;&lt;li&gt;Use Case 4: Drafting initial outreach messages for LinkedIn&lt;/li&gt;&lt;li&gt;Use Case 5: Summarizing long email threads or documents for a quick catch-up&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Identify Gemini features applicable to specific sales tasks and personalized outreach.&lt;/li&gt;&lt;li&gt;Demonstrate the use of Gemini to draft tailored sales communications and client-specific messaging.&lt;/li&gt;&lt;li&gt;Compare the efficiency of completing sales tasks with and without the integration of Gemini features.&lt;/li&gt;&lt;li&gt;Explain the potential time savings and improved client relationship management gained by leveraging Gemini in sales workflows.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Activities&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;5 use case demos&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;&lt;strong&gt;Module 2 - Gemini Gems Integration&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics: &lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use case 1: Crafting tailored client engagement strategies for Key Accounts&lt;/li&gt;&lt;li&gt;Use case 2: Designing customized competitive playbooks and objection handling guides&lt;/li&gt;&lt;li&gt;Use case 3: Developing a proactive &amp;quot;pipeline health and risk&amp;quot; scenario analysis framework&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Analyze the inefficiencies of manual sales processes that custom Gems can address.&lt;/li&gt;&lt;li&gt;Design and refine custom Sales Gems using effective prompting techniques to automate specific tasks.&lt;/li&gt;&lt;li&gt;Apply custom Sales Gems in relevant use cases to streamline sales workflows.&lt;/li&gt;&lt;li&gt;Explain the benefits of creating custom Sales Gems, including efficiency, clarity, and cost-effectiveness.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Activities&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;3 use case demos&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;&lt;strong&gt;Module 3 - NotebookLM Enterprise Integration&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics: &lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use Case 1: Creating a Centralized Product Knowledge Base for Q&amp;amp;A&lt;/li&gt;&lt;li&gt;Use Case 2: Deep Dive into Competitor Battle Cards and Intelligence&lt;/li&gt;&lt;li&gt;Use Case 3: Understanding Complex Client Requirements from RFPs/Discovery Notes&lt;/li&gt;&lt;li&gt;Use Case 4: Brainstorming and Outlining Custom Solutions Based on Past Successes&lt;/li&gt;&lt;li&gt;Use Case 5: Onboarding New Sales Hires with Curated Sales Playbooks and Best Practices&lt;/li&gt;&lt;li&gt;Use Case 6: Creating a Podcast Episode Outline &amp;amp; Script from Research&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Explain NotebookLM&amp;#039;s information synthesis from various sources.&lt;/li&gt;&lt;li&gt;Describe how NotebookLM generates grounded content ideas.&lt;/li&gt;&lt;li&gt;Identify how NotebookLM refines messaging and creates briefs.&lt;/li&gt;&lt;li&gt;Explain NotebookLM&amp;#039;s analysis of qualitative feedback.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Activities&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;6 use case demos&lt;/li&gt;&lt;/ul&gt;&lt;h4&gt;&lt;strong&gt;Module 4 - Agentspace Integration&lt;/strong&gt;&lt;/h4&gt;&lt;p&gt;
&lt;strong&gt;Topics: &lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Use Case 1: Automated Lead Enrichment and Qualification Scoring&lt;/li&gt;&lt;li&gt;Use Case 2: Monitoring Target Accounts for Trigger Events&lt;/li&gt;&lt;li&gt;Use Case 3: Streamlining Internal Sales Knowledge Discovery&lt;/li&gt;&lt;li&gt;Use Case 4: Automating Sales Report Data Aggregation for Managers&lt;/li&gt;&lt;li&gt;Use Case 5: Proactive Customer Health Monitoring &amp;amp; Churn Risk Alerting&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Objectives:&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Identify AgentSpace&amp;#039;s automation capabilities for routine tasks.&lt;/li&gt;&lt;li&gt;Describe how AgentSpace proactively monitors campaign performance.&lt;/li&gt;&lt;li&gt;Explain AgentSpace&amp;#039;s management of marketing data flows.&lt;/li&gt;&lt;li&gt;Outline how AgentSpace executes predefined marketing workflows.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;
&lt;strong&gt;Activities&lt;/strong&gt;
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;5 use case demos&lt;/li&gt;&lt;/ul&gt;</outline><objective_plain>- Utilize the core features of Gemini to personalize outreach, enhance productivity, and improve customer relationship management.
- Apply advanced Gemini capabilities (Gems) to develop highly customized client engagement strategies and proactive pipeline risk analysis frameworks.
- Leverage NotebookLM Enterprise to securely query and synthesize information from sales playbooks and client logs for tailored proposals and client-specific messaging.
- Automate repetitive sales tasks and workflows using Agentspace, improving efficiency and consistency in areas like deal progress and collateral distribution.</objective_plain><essentials_plain>- Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, basic Agentspace knowledge and skills, Sales lifecycle process knowledge, CRM software familiarity</essentials_plain><audience_plain>- Sales Dev Representatives
- Account Executives
- Sales Managers
- Sales Operations Specialists</audience_plain><outline_plain>Module 1 - Gemini for Workspace Integration


Topics: 



- Use Case 1: Drafting personalized follow-up emails after a meeting
- Use Case 2: Creating a tailored sales pitch deck outline
- Use Case 3: Analyzing sales data in a spreadsheet
- Use Case 4: Drafting initial outreach messages for LinkedIn
- Use Case 5: Summarizing long email threads or documents for a quick catch-up

Objectives:



- Identify Gemini features applicable to specific sales tasks and personalized outreach.
- Demonstrate the use of Gemini to draft tailored sales communications and client-specific messaging.
- Compare the efficiency of completing sales tasks with and without the integration of Gemini features.
- Explain the potential time savings and improved client relationship management gained by leveraging Gemini in sales workflows.

Activities



- 5 use case demos
Module 2 - Gemini Gems Integration


Topics: 



- Use case 1: Crafting tailored client engagement strategies for Key Accounts
- Use case 2: Designing customized competitive playbooks and objection handling guides
- Use case 3: Developing a proactive &quot;pipeline health and risk&quot; scenario analysis framework

Objectives:



- Analyze the inefficiencies of manual sales processes that custom Gems can address.
- Design and refine custom Sales Gems using effective prompting techniques to automate specific tasks.
- Apply custom Sales Gems in relevant use cases to streamline sales workflows.
- Explain the benefits of creating custom Sales Gems, including efficiency, clarity, and cost-effectiveness.

Activities



- 3 use case demos
Module 3 - NotebookLM Enterprise Integration


Topics: 



- Use Case 1: Creating a Centralized Product Knowledge Base for Q&amp;A
- Use Case 2: Deep Dive into Competitor Battle Cards and Intelligence
- Use Case 3: Understanding Complex Client Requirements from RFPs/Discovery Notes
- Use Case 4: Brainstorming and Outlining Custom Solutions Based on Past Successes
- Use Case 5: Onboarding New Sales Hires with Curated Sales Playbooks and Best Practices
- Use Case 6: Creating a Podcast Episode Outline &amp; Script from Research

Objectives:



- Explain NotebookLM's information synthesis from various sources.
- Describe how NotebookLM generates grounded content ideas.
- Identify how NotebookLM refines messaging and creates briefs.
- Explain NotebookLM's analysis of qualitative feedback.

Activities



- 6 use case demos
Module 4 - Agentspace Integration


Topics: 



- Use Case 1: Automated Lead Enrichment and Qualification Scoring
- Use Case 2: Monitoring Target Accounts for Trigger Events
- Use Case 3: Streamlining Internal Sales Knowledge Discovery
- Use Case 4: Automating Sales Report Data Aggregation for Managers
- Use Case 5: Proactive Customer Health Monitoring &amp; Churn Risk Alerting

Objectives:



- Identify AgentSpace's automation capabilities for routine tasks.
- Describe how AgentSpace proactively monitors campaign performance.
- Explain AgentSpace's management of marketing data flows.
- Outline how AgentSpace executes predefined marketing workflows.

Activities



- 5 use case demos</outline_plain><duration unit="d" days="0">3.5 hours</duration><pricelist><price country="US" currency="USD">350.00</price><price country="CA" currency="CAD">485.00</price><price country="SG" currency="USD">300.00</price><price country="AU" currency="USD">350.00</price><price country="IN" currency="USD">250.00</price><price country="DE" currency="EUR">350.00</price><price country="IL" currency="EUR">350.00</price><price country="AT" currency="EUR">350.00</price><price country="SE" currency="EUR">350.00</price><price country="SI" currency="EUR">350.00</price><price country="IT" currency="EUR">350.00</price><price country="GB" currency="GBP">350.00</price><price country="CH" currency="CHF">350.00</price></pricelist><miles/></course>